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Meetings: 4th Tuesday
Time: 12:00 p.m.
Location: Subject to change.
John
Little, Chairman 2009
Outback Steakhouse
(208) 664-3194 X210
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Mission Statement
The mission of the Coeur d’Alene Visitor Bureau (CVB),
the tourism marketing arm of the Coeur d’Alene Chamber of
Commerce, is to bring more visitors to the Coeur d’Alene
area; to encourage repeat visits by those who have been here
before; to extend the stays of visitors; and to connect
those visitors with CVB members.
About Us
The CVB is the official tourism marketing organization
for the Coeur d'Alene area. The CVB formed in 1999 as a
division of the Coeur d'Alene Area Chamber of Commerce. CVB
finances are independent of the overall Chamber budget.
Funding is derived from: Membership dues, Idaho Travel
Council funds (marketing dollars only), co-op match dollars
and fundraising activities. The CVB has an approximate
annual marketing budget totaling $500,000 which includes ITC
grant dollars and cash match from industry partners.
2009 Goals
- Implement the 2008 – 2009 ITC grant as the core of
our tourism marketing program.
- Use our web site as our primary fulfillment source
and use all our promotional programs to drive visitors
to that site.
- Ensure that our web site links easily with member
businesses to encourage visitors to make bookings with
our members.
- Explore creating forums or other electronic venues
at which potential visitors could find more personal and
anecdotal information about Coeur d’Alene and our
members.
- Continue to measure the success of our efforts by
tracking:
- Bed Tax Collections
- Traffic to and from our web site
- CVB member participation in our programs
- Create a “Back of the House” information sharing
forum in which members can share and keep current about
upcoming conventions and tournaments, seasonal opening
and closing dates, special promotions being done by
members.
- Drive traffic to the Chamber’s Visitor Center and
better utilize it and the Huetter Center to promote CVB
members.
- Help support non profit organizations whose events
and activities are an important part of our tourism
product.
- Consider creating a marketing fund to assist in the
creation of new events that would bring visitors during
the shoulder seasons.
- Improve links on our web site for travel writers as
part of our ongoing public relations program.
- Explore the creation of a video on our community as
a future fulfillment and sales tool.
- Continue to build our e-mail database as a key
resource for reaching potential visitors.
- Continue to utilize the message
“YOUR LAKESIDE
PLAYGROUND” to strengthen a consistent brand identity
for Coeur d’Alene.
CVB Board Members
- John Little, Chair, Outback Steakhouse
- Robert Bostwick, Coeur d'Alene Casino/Resort Hotel
- Tami Crawford, Holiday Inn Express Hotel & Suites,
Hayden
- Nancy DiGiammarco, Silverwood Theme Park
- Steve Gibbs, The Art Spirit Gallery
- Peter Grubb, ROW Adventures
- Lisa Hull
- J.J. Jaeger, Coeur d'Alene Resort
- Cathi Jerome, Silver Mountain Resort
- Ilene Moss, All Things Irish
- Bob Nuttleman, The Coeur d'Alene Resort Golf Course
- Bill Reagan, The Coeur d'Alene, Golf & Spa Resort
- Jennifer Ross, Triple Play Family Fun Park
- Gloria Waggoner, Coeur d'Alene Arts and Culture
Alliance
- Steve Wilson, Best Western Coeur d'Alene Inn &
Conference Center
Membership Rates
CVB membership is open to any business that is a Coeur
d'Alene Chamber of Commerce member. Membership Rates vary
and are available for lodging properties, restaurants,
attractions and retail businesses. Contact the CVB
Membership Director,
Jenna Carey
at (208) 415-0107.
Staff Contacts
Check out the CVB's web site,
www.coeurdalene.org for visitor information.
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