|
|
 |
 |
Meetings: 4th Tuesday
Time: 12:00 p.m.
Location: Subject to change.
John
Little, Chairman
Outback Steakhouse
(208) 664-3194 X210
|
Mission Statement
It is the mission of the CVB to bring more visitors to
the Coeur d'Alene Area; to encourage repeat visits by those
who have been here before; and to extend the stays of all
visitors.
About Us
The CVB is the official tourism marketing organization
for the Coeur d'Alene area. The CVB formed in 1999 as a
division of the Coeur d'Alene Area Chamber of Commerce. CVB
finances are independent of the overall Chamber budget.
Funding is derived from: Membership dues, Idaho Travel
Council funds (marketing dollars only), co-op match dollars
and fundraising activities. The CVB has an approximate
annual marketing budget totaling $500,000 which includes ITC
grant dollars and cash match from industry partners.
2008 Goals
- Increase awareness of Coeur d’Alene and North Idaho
as a tourism destination;
- Utilize the message “YOUR LAKESIDE PLAYGROUND” to
strengthen a consistent brand identity for Coeur
d’Alene;
- The measurement of effective marketing through
professional surveys. Utilize programs and services of
established organizations and interns to help measure
successes and information gathering.
- Build cohesive relationships with neighboring
organizations. Enhance and expand these relationships
within these communities creating unified partners,
focusing on but not limited to ITC Region 1.
- Cross promote all seasons, working toward creating a
year round tourist destination.
- Search for new Arts & Culture and community events
and continue to promote established activities
throughout the year.
- Promote our community as a healthy, active
community. Utilize a newly created position (Sports
Event Coordinator) to pursue sports groups and events
providing growth in tourism.
- Expand CVB brochures selection to strengthen
distribution of information CVB members in general
categories. These are some possible examples:
Restaurants
Wedding Guides
Activities Guides
Hotels/Motels/B & B’s
Camp Grounds
Maps
Conventions, Meetings, Groups
- Working towards recognition of Coeur d’Alene and
surrounding area, as an exceptional Outdoor Recreational
destination. - i.e. biking trails, hiking trails,
fishing, rafting, snow skiing, kayaking and more;
- Create a process to facilitate conventions, groups,
and meetings – new and existing. Share group information
in a comprehensive form, coordinating cross promotions.
Utilize the CVB website for information sharing to both
CVB members and potential groups;
- Coordinate an opportunity for educational classes
for CVB members and their employees (front line staff)
in the form of classroom training, FAMs, and
newsletters;
- Increase visitation among travelers year-round to
include:
Encouraging current travelers to stay longer, cross promoting
businesses and organizations.
Attracting new travelers
Encouraging travelers to stay longer
- Education of Chamber Members and the Public –
provide information relating the CVB Mission Statement
and purpose – why we exist – and the benefits of a CVB;
- Building awareness of the importance of tourism to
our economy and building local pride in our community;
- Build a sustainable PR Campaign identifying markets
where North Idaho will be of interest and specifically
promote travel and tourism to our area;
- Conduct an annual CVB membership drive, promoting
the benefits of CVB membership and educating Chamber
Members;
- Continue the improvement of our email database and
communication via email to existing members and
potentially new members;
- Increase our potential visitor database,
communicating with them via email newsletters and events
calendars;
- Renew & enhance www.coeurdalene.org web site –
adding destination information and comprehensive member
information;
- Create a cost effective Destination Guide and
expanding the distribution through our new Visitor
Center. Continue to search for cost effective
distribution avenues which reach potential and new
visitors;
- Maintain a fiscally sound organization to accomplish
the goals of our members.
CVB Board Members
- John Little, Chair, Outback Steakhouse
- Tami Crawford, Holiday Inn Express Hotel & Suites,
Hayden
- Nancy DiGiammarco, Silverwood Theme Park
- Peter Grubb, ROW Adventures
- J.J. Jaeger, Coeur d'Alene Resort
- Cathi Jerome, Silver Mountain Resort
- Bob Nuttleman, The Coeur d'Alene Resort Golf Course
- Gregg Peak, Coeur d'Alene Downtown Association
- Jennifer Ross, Triple Play Family Fun Park
- Gloria Waggoner, Coeur d'Alene Arts and Culture
Alliance
- Steve Wilson, Best Western Coeur d'Alene Inn &
Conference Center
Membership Rates
CVB membership is open to any business that is a Coeur
d'Alene Chamber of Commerce member. Membership Rates vary
and are available for lodging properties, restaurants,
attractions and retail businesses. Contact the CVB
Membership Director,
Jenna Carey
at (208) 415-0107.
Staff Contacts
Check out the CVB's web site,
www.coeurdalene.org for visitor information.
|